Expertise
Four domains, one standard of clarity.
Internal and 360 communications
Building and rolling out internal and external communication strategies aligned with business goals. Multichannel content, SharePoint and intranet, newsletters, advisory role to leadership, message consistency across the organization.
- SOBEBRA (Castel Group): 16 social media pages managed, audience up 86%
- SPIRO: intranet and internal newsletter launch
- Yellowbet: internal communications and intranet across several territories
Employer brand
Employer brand overhaul and the tools that bring it to life: onboarding deck, one-pagers, speaking guides. Communication that serves engagement and talent attraction.
- Nouveau Monde Graphite: employer brand overhaul and onboarding tools
- SPIRO: employee engagement initiative alongside the intranet launch
- Yellowbet: an international internal event
Change management
Prosci Certified Practitioner. Supporting major projects and organizational transformations: new tool rollouts, transitions, adoption of new practices. Communications aligned with each stage of change, one person at a time.
- Nouveau Monde Graphite: new recruiting tool, office transition, adoption of technical tools
- Yellowbet: coordinated the launch of a multi-territory retail network
- SPIRO: intranet rollout and the new practices that came with it
ESG communications
Coordinating ESG communications with technical teams, producing materials for external and institutional audiences. Contributing to communications on sustainability and governance.
- Nouveau Monde Graphite: ESG communications coordinated with technical teams
- Donations and sponsorships program, coordinating external partners
- Materials for external and institutional audiences
My approach
Four steps, and it always starts with people.
Leadership, managers, the field. I start from what teams experience and from business goals.
A diagnosis, a clear plan, simple messages. Everyone knows what to say, to whom, and when.
Content, channels, events, partners. With AI when it saves time.
Open rates, adoption, field feedback. I adjust until it holds on its own.
AI, my strategic lever
Two years ago I knew neither VS Code, Next.js nor Vercel. AI taught me all three, to the point where Ronde Sécurité and Le Dépôt now run in production. My method: learn fast, build, break, start again.
24 newsletters in a year at Nouveau Monde Graphite, two platforms shipped on the side. AI lets me produce more without cutting corners on strategy.
I pass on what I learn so adoption follows: short trainings, templates, good practices.
AI is first a way to create new solutions. Ronde Sécurité and Le Dépôt were born that way.