What I do.
The proof.
Four areas of expertise. Ten years of measurable results.
What I do.
Four areas where I've worked for over ten years.
Aligning teams, clarifying messages, bringing culture to life. I've structured internal communications in organizations from 50 to 1,800 employees, produced the tools that carry a company's voice (talking-point guides, annual report, ESG report), and advised leadership on sensitive communications.
Positioning an organization, managing its reputation, reaching the right audiences. I've led 360° campaigns, coordinated media relations, prepared spokespersons, managed crisis situations, and run event communications end to end, from vendor briefs to on-site coordination.
Creating engagement, measuring results, optimizing what works. I've managed communities across multiple markets, deployed multichannel campaigns, used data to refine strategies, and built an influencer strategy with external agencies.
Designing and shipping my own software products with AI. Ronde Sécurité, a commercial vehicle inspection platform in Quebec, and Le Dépôt, a platform for communications professionals and small businesses, with around 300 members.
The communications that work are the ones that start with people. Not PowerPoints.
The journey.
Senior Advisor, 360° Communications
Nouveau Monde Graphite (NMG)
- ›Development and rollout of internal and external communication plans for the organization's initiatives and programs
- ›Production of corporate tools: newsletters, onboarding presentation, one-pagers, talking-point guides, web and social content
- ›Contribution to the company's annual report and ESG report
- ›Event communications: plans, promotional materials, photographer coordination, and management of the donations and sponsorships program
- ›Coordination of vendors and freelancers: briefs, quotes, deliverable follow-up
- ›Advisory role to leadership and message consistency across the organization
Advisor, Communications and Marketing
Iron Talent Canada
- ›Tailored web communications strategies for various clients
- ›Social media management: content, community engagement, performance analysis
- ›Coordination of multichannel digital campaigns
Manager, Marketing and Communications
SPIRO
- ›360° campaigns with telecom partners achieving 95% customer retention
- ›Internal communications and HR marketing
- ›Media relations, field activations, and budget management
Manager, Marketing and Communications
Yellowbet & LNBPari
- ›Annual communications strategy for multi-market expansion
- ›Multichannel campaigns driving 50% engagement increase
- ›Yellowbet rebrand and LNBPari launch
Communications Advisor
SOBEBRA
- ›16 social media pages – 86% follower growth
- ›360° campaigns and rebranding of pan-African brands
- ›Field supervision: video production, corporate events
- ›Collaboration with external agencies and rollout of an influencer strategy
Advisor, Digital Communications
Open SI
- ›Ecobank Benin mandates: Ecobank Mobile campaign, daily content
- ›goMediCAL mandate: #StopSelfMedication campaign, blog launch
Co-founder & Communications Director
Monwaih
- ›Co-founded the first 100% African culture media outlet in Benin
- ›Editorial direction, content coordination, and community management
- ›Audience built without advertising
Public Communications Initiative
COVID-19 Video
- ›Production of a public health awareness video on barrier gestures
- ›Selected and officially relayed by the Beninese government
- ›Integrated into national solidarity initiatives