What I do.
The proof.
Three areas of expertise. Ten years of measurable results.
What I do.
Three areas where I've worked for over ten years.
Aligning teams, clarifying messages, bringing culture to life. I've structured internal communications in organizations from 50 to 1,800 employees, deployed employer branding strategies, and advised leadership on sensitive communications.
Internal CommunicationsEmployer BrandingChange ManagementEmployee EngagementCrisis Communications
Positioning an organization, managing its reputation, reaching the right audiences. I've led 360° campaigns, coordinated media relations, prepared spokespersons, and managed crisis situations.
Media Relations360° CampaignsReputation ManagementSpokesperson PreparationCorporate Communications
Creating engagement, measuring results, optimizing what works. I've managed communities across multiple markets, deployed multichannel campaigns, and used data to refine strategies.
Content StrategySocial MediaMultichannel CampaignsAnalyticsSEO & Ads
The communications that work are the ones that start with people. Not PowerPoints.
The journey.
Feb. 2025 – presentMining sector · QuebecCurrent
Senior Advisor, 360 Communications
Nouveau Monde Graphite (NMG)
- ›Internal and external communication strategies aligned with business objectives
- ›Complete employer branding strategy: recruitment visuals, templates, event kits
- ›Corporate content writing: press releases, key messages, presentations
- ›Advisory role to leadership on strategic and sensitive communications
- ›Management of the donations and sponsorships program
+70%
Internal newsletter open rate
+1,000
LinkedIn followers in 11 months
50+
Sponsorships managed
15+
Press releases
4
Events coordinated
6+
Communication kits produced
Jan. 2024 – Jan. 2025Agency · Quebec
Advisor, Communications and Marketing
Iron Talent Canada
- ›Tailored web communications strategies for various clients
- ›Social media management: content, community engagement, performance analysis
- ›Coordination of multichannel digital campaigns
6
Simultaneous clients
2
Long-term mandates
Nov. 2024 – Jan. 2025Coffrets PrestigeFreelance · Storytelling & e-commerce
May – Jul. 2024La Maison du BleuetFreelance · Digital communications
May – Dec. 2023Electric Mobility · Benin
Manager, Marketing and Communications
SPIRO
- ›360° campaigns with telecom partners achieving 95% customer retention
- ›Internal communications and HR marketing
- ›Media relations, field activations, and budget management
95%
Customer retention
2
Telecom partner offers
Apr. 2021 – Apr. 2023iGaming · West Africa
Manager, Marketing and Communications
Yellowbet & LNBPari
- ›Annual communications strategy for multi-market expansion
- ›Multichannel campaigns driving 50% engagement increase
- ›Yellowbet rebrand and LNBPari launch
+50%
Customer engagement
×2
Guinea revenue in 3 months
~$35M
Betting volume · Benin 2021
~$44M
Betting volume · Benin 2022
Dec. 2018 – Mar. 2021Brewery · Benin
Communications Advisor
SOBEBRA
- ›16 social media pages – 86% follower growth
- ›360° campaigns and rebranding of pan-African brands
- ›Field supervision: video production, corporate events
300K+
Cumulative followers (+86%)
30+
Digital campaigns
200K+
Views / video series
10K+
SOBEBRA Express subscribers
Mar. – Nov. 2018Agency · Benin
Advisor, Digital Communications
Open SI
- ›Ecobank Benin mandates: Ecobank Mobile campaign, daily content
- ›goMediCAL mandate: #StopSelfMedication campaign, blog launch
50K+
Ecobank Mobile downloads
90%
Positive app reviews
#1
Health app in Benin (goMediCAL)
200+
Medical appointments / month
2017 – presentMedia · African Culture · BeninEntrepreneurship
Co-founder & Communications Director
Monwaih
- ›Co-founded the first 100% African culture media outlet in Benin
- ›Editorial direction, content coordination, and community management
- ›Audience built without advertising
#1
Community blog Benin 2017
5K+
Unique visits / day
55K+
Page views / day
April 2020Civic Initiative · BeninCivic Initiative
Public Communications Initiative
COVID-19 Video
- ›Production of a public health awareness video on barrier gestures
- ›Selected and officially relayed by the Beninese government
- ›Integrated into national solidarity initiatives
Official
Approved by the Beninese government
Education.
MBA, Management Consulting
ESG-UQAM
Prosci Change Management Practitioner Certification
Prosci
Master's, Marketing and Communications
ESEF, Mohammed 1st University
Master's, Human Resources Management
UPI-ONM
Tools.
HubSpotHootsuiteMailchimpGA4Google AdsCanvaWordPressCapCutMicrosoft & Google SuiteClaude · ChatGPT · Copilot
Volunteering
Jeux de Montréal 2024Rotary International – active member since 2017